{
  "director": {
    "id": "e97aa34b-31c8-41c9-85cf-2a55427a131d",
    "createdAt": "2026-06-04T21:22:37.921Z",
    "updatedAt": "2026-06-04T21:31:21.022Z",
    "deletedAt": null,
    "createdBy": "667a903f-431d-4d43-9ada-0429a456bdce",
    "updatedBy": "667a903f-431d-4d43-9ada-0429a456bdce",
    "deletedBy": null,
    "slug": "frmwrk-explained",
    "name": "FRMWRK-EXPLAINED",
    "bio": "Creator of the GENERATED Awards 2026 nominated Lurpack AI spec ad.",
    "signatureStyle": [
      "AI spec advertising",
      "food and product craft"
    ],
    "isNsfw": false,
    "twitterUrl": null,
    "instagramUrl": null,
    "websiteUrl": "https://frmwrkd.com",
    "lifecycle": "published",
    "eligibleHomepage": true,
    "eligibleTop10": true,
    "eligibleFresh": true,
    "eligibleSearch": true,
    "editorialStatus": null,
    "sortWeight": 0,
    "featuredUntil": null,
    "adminNote": "[seed]",
    "portraitUrl": null,
    "searchVector": "'2026':9C 'ad':14C 'ai':12C 'award':8C 'creator':4C 'explain':3A 'frmwrk':2A 'frmwrk-explain':1A 'generat':7C 'lurpack':11C 'nomin':10C 'spec':13C",
    "claimedBy": null,
    "claimedAt": null
  },
  "filmography": [
    {
      "work": {
        "id": "8b269cf5-bcb8-4440-8b74-dc27d08fab41",
        "createdAt": "2026-06-04T21:31:29.481Z",
        "updatedAt": "2026-06-04T21:31:29.481Z",
        "deletedAt": null,
        "createdBy": "667a903f-431d-4d43-9ada-0429a456bdce",
        "updatedBy": "667a903f-431d-4d43-9ada-0429a456bdce",
        "deletedBy": null,
        "slug": "lurpack-frmwrk-explained",
        "kind": "ad",
        "title": "Lurpack",
        "synopsis": "Brand: Lurpack. Creator: FRMWRK-EXPLAINED. GENERATED Awards 2026 nominee in Spec Ad of the Year. The 0:44 AI-generated ad was nominated from the May 26 awards sheet and is cataloged here as part of the GENERATED 2026 advertising awards set. AI proof note: • AI image & video generation: Artlist AI Toolkit • Shot style: ARRI ALEXA Mini LF aesthetic, 14mm ultra-wide, anamorphic • Look: warm amber / cool blue, practical lights, lifted blacks",
        "year": 2026,
        "runtimeSeconds": 44,
        "watchUrl": "https://www.youtube.com/watch?v=czvsoy-swyM",
        "isNsfw": false,
        "lifecycle": "published",
        "eligibleHomepage": true,
        "eligibleTop10": true,
        "eligibleFresh": true,
        "eligibleSearch": true,
        "editorialStatus": null,
        "sortWeight": 0,
        "featuredUntil": null,
        "adminNote": "[seed]ad",
        "editorialRating": null,
        "posterUrl": null,
        "backdropUrl": null,
        "directorId": "e97aa34b-31c8-41c9-85cf-2a55427a131d",
        "searchVector": "'0':19C '14mm':63C '2026':10C,42C '26':30C '44':20C 'ad':14C,24C 'advertis':43C 'aesthet':62C 'ai':22C,46C,49C,54C 'ai-gener':21C 'alexa':59C 'amber':70C 'anamorph':67C 'arri':58C 'artlist':53C 'award':9C,31C,44C 'black':76C 'blue':72C 'brand':2C 'catalog':35C 'cool':71C 'creator':4C 'explain':7C 'frmwrk':6C 'frmwrk-explain':5C 'generat':8C,23C,41C,52C 'imag':50C 'lf':61C 'lift':75C 'light':74C 'look':68C 'lurpack':1A,3C 'may':29C 'mini':60C 'nomin':26C 'nomine':11C 'note':48C 'part':38C 'practic':73C 'proof':47C 'set':45C 'sheet':32C 'shot':56C 'spec':13C 'style':57C 'toolkit':55C 'ultra':65C 'ultra-wid':64C 'video':51C 'warm':69C 'wide':66C 'year':17C"
      },
      "directedEpisodeCount": 0
    }
  ],
  "tools": [
    {
      "id": "e23f860d-912c-4edd-ad73-959ef49a824b",
      "createdAt": "2026-06-04T21:31:22.232Z",
      "updatedAt": "2026-06-04T21:31:22.232Z",
      "deletedAt": null,
      "createdBy": "667a903f-431d-4d43-9ada-0429a456bdce",
      "updatedBy": "667a903f-431d-4d43-9ada-0429a456bdce",
      "deletedBy": null,
      "slug": "runway-gen-4",
      "name": "Runway Gen",
      "kind": "video",
      "version": "4",
      "description": "Runway's 2026 release. Better composite work; spectacle directors use it alongside Veo for setpieces.",
      "websiteUrl": "https://runwayml.com",
      "logoUrl": null,
      "lifecycle": "published",
      "eligibleHomepage": true,
      "eligibleTop10": true,
      "eligibleFresh": true,
      "eligibleSearch": true,
      "editorialStatus": null,
      "sortWeight": 0,
      "featuredUntil": null,
      "adminNote": "[seed]",
      "searchVector": "'2026':5C 'alongsid':14C 'better':7C 'composit':8C 'director':11C 'gen':2A 'releas':6C 'runway':1A,3C 'setpiec':17C 'spectacl':10C 'use':12C 'veo':15C 'work':9C"
    }
  ],
  "awards": [],
  "ratingSummary": {
    "avg": 0,
    "count": 0,
    "histogram": [
      0,
      0,
      0,
      0,
      0,
      0,
      0,
      0,
      0,
      0
    ]
  }
}